As the internet keeps growing daily and becomes one of the
most popular avenues of communication and entertainment, it is just natural for
businesses to catch on so they stump for some more business. Using the internet
and specifically multiple forms of social media, businesses can reach millions
and millions of people without having to spend a dime. The company I’m focusing
this blog on, Verizon Wireless, has about every form of social media imaginable
including YouTube, Facebook, Twitter and Instagram.
The
layout of their different social media accounts are pretty similar to what any
other company would be, as the main goal of their company is to sell phones and
phone contracts so their pages and feeds are going to be commercially based. A
common thread between their 4 different tools of social advertising is that
they are constantly advertising the next big thing and other new gadgets that
are sure to be eye-appealing. Another thing that they do on their Instagram and
Facebook accounts are contests where is you “follow” or “like” them, you will
have a chance to win a phone or something else. Their YouTube account on the
other hand is a lot less active and interactive. The majority of their videos
on Verizon’s channels are commercials that are already show on TV, or are celebrity
endorsements.
There
are several misconceptions I had about companies advertising on social media
especially Verizon Wireless. For instance, I would have never of thought that
Verizon would have a YouTube channel in order to reach potential customers or
to regain old ones. Another item that I was shocked to notice, was actually how
interactive Verizon’s pages were with their customers. On their Facebook page I
saw where angry customers had complained about their phone’s service and they
had actually responded saying how they were sorry for the inconvenience and
were more than happy to help. Also on Twitter and Instagram how they would use
hashtags to have trivia contests or to ask followers how they liked their new phones
or phone services.
The use
of social media sites has given businesses a chance to expand their commercials
and products even further into our lives at a much cheaper price. Following or “liking”
these businesses gives them the opportunity to constantly push their products
to us at all times of the day by blending it smoothly with our entertainment
and social environment.
I don't know why it didn't occur to me that Verizon would be this active on social media. They are a big national company and advertise on TV all the time. It sounds like they are pretty well rounded. What do they use Twitter for?
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